Nowadays, companies need transparency throughout their supply chains. The World Economic Forum's report on digital traceability provides a framework for comprehending how traceability helps facilitate the transition to more sustainable practices and produces better results for the firm and increased competitiveness. Additionally, it describes the four phases necessary for a successful traceability effort: linking sustainability and corporate goals to traceability, establishing an ecosystem for collaboration throughout the and implementing crucial enablers like data utilizing both technologies.

Traceability implies inter cooperation across the whole value chain. It requires collaboration between businesses that may not have previously done together. Therefore, partners must decide how to gather, manage, safeguard, and distribute pertinent information within the ecosystem. Another important aspect is selecting the underlying to share and host the data. And lastly, the solution must also be scalable across partnerships and application domains, link to current systems, and work with other traceability systems internally and externally.

Traceability – a means of increasing sustainability and competitiveness

According to the report, businesses have used highly efficient linear supply chains for over a century. However, this strategy jeopardizes the 's ability to compete. Nowadays, the stakeholders involved demand more sustainable and transparent and processes. Furthermore, businesses must adapt to a more unpredictable business environment, which demands a more resilient value chain – a transparent and circular value chain that reuses recycles or decreases the waste, hence producing less waste and lowering the costs. This requires complex public-private partnerships, modern technological investment, and a new method of managing operations.

How does it work

Traceability enables businesses to identify strategic value chain possibilities, innovate at a faster rate, mitigate the impact of internal and external disruptions, and certify sustainable processes and products. Moreover, the products are followed throughout the supply chain, and the correct information can be retrieved regarding supplier sourcing practices or processes. Companies are under increasing pressure to make their value chains more sustainable and transparent. Furthermore, customers demand to know what they are purchasing and how it was manufactured. Therefore, collaboration is required for successful traceability projects.

Nevertheless, governments around the world are raising the standard for value chain transparency as consumers, investors, and other stakeholders demand more focus on responsibility. Therefore, many governments require businesses to have a tracing system in place for tracking products and inputs. In addition, and regulators are broadening their focus to encompass environmental and social as well. For instance, the new European Union released the European Due Diligence Act and required companies, regardless of the industry, to perform human rights due diligence for their supply chain.

Companies cannot manage it by themselves. Pertinent data is required for robust traceability. Data sharing and collaboration give traceability solutions their worth across-the-board criteria for companies in the value chain. Partnering, thus, improves the competitive advantage of specific businesses and the ecosystem. Companies must ensure their entire value chains are sustainable and resilient in order to stay competitive. This whole process is very complex. The broader the supply chain, the more suppliers are involved.

Nevertheless, companies must satisfy growing demands for personalization and speed as well as strict new laws and up-to-date certifications and standards. The report (see graph 1) demonstrates how business leaders use traceability to pursue various value chain-related goals. The figure shows that the primary purpose is regulatory compliance, followed by reliability and customer engagement.

Graph 1: How leaders are focusing on traceability to pursue different objectives regarding the supply chain. Source: Adapted from the World Economic Forum.

Traceability enablers

The paper highlights that by strengthening the five critical enablers seen in figure 1, leadership teams may contribute to the success of their traceability strategy. These consist of a ecosystem, integrated data strategy, solid technology architecture, internal operating model customized for cross-functional initiatives, and agreement on standards and certifications.

Figure 1: Enablers of digital traceability. Source: World Economic Forum.

Traceability in agrifood chains – iMIS Food

iMIS Food includes a tracking management system that can be aligned with existing systems. According to various quality standards and European law, traceability must be met from the raw material to the finished . The raw material, as well as any and packaging materials that come into touch with the product, are all subject to this tracing. All , consumables, and packaging must be compared to the company's purchasing criteria and supplier evaluations. This stops the business from beginning the production process with the incorrect goods. Throughout the manufacturing process, iMIS Food records which raw ingredients, additives, and packaging go into which finished goods; whatever consumer has received and which finished good is tracked by iMIS Food. This enables quick and easy tracking from source material to the client.

Barcodes and scanning actions of all tracing operations are used to compile history, which allows for the incorporation of rework, blockages, packaging, , spices, lubricants, chemicals, and other items into the tracing system. The management module's allergen data can be used to create an efficient system. The tracking system can hold more records thanks to integrated product .

Working with the iMIS Food Tracking provides the following benefits:


  • 100% traceability as desired by customers
  • A working tracking system required by legislation
  • Trace from raw materials to customer
  • Traceability according to quality standards
  • Tracking data immediately available in the event of a recall
  • Quickly answer customer questions about product origin
  • Professional tracking system


  • Guarantee of goods reception
  • Extra checks at the production steps
  • Minimum shelf life upon receipt and after production
  • All products are labelled at all stages
  • Known which end product has gone to which customer
  • Receipt of approved raw materials only
  • Less chance of


  • Direct customs clearance of raw materials based on EAN128
  • Linking and reusing data from systems already in use
  • Working via the on/off principle, possible
  • Ability to scan at recipe level
  • Registration per batch of which raw materials have been used
  • Automatic reporting of overviews
  • Notification when best before date has been reached
  • Efficient implementation compared to extensive ERP systems
  • Much more efficient approach than paper registration
  • Half the tracking costs


  • World Economic Forum, (2021), Digital traceability: A framework for more sustainable and resilient value chains.
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